Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public RelationsĢ2. Managing Digital Communications: Online, Social Media and Mobile MarketingĢ1. Designing and Managing Integrated Marketing CommunicationsĢ0. Managing Retailing, Wholesaling, and Logisticsġ9. Buku Prinsip Prinsip Pemasaran By Philip Kotler Gary Armstrong Edisi 12 Jilid I&2. Designing and Managing Integrated Marketing Channelsġ8. Developing Pricing Strategies and Programsġ7. Addressing Competition and Driving Growthġ6. keller edisi 12 ppt manajemen pemasaran philip kotler keller bab 14 buku kotler. Identifying Market Segments and Targetsġ2. management kotler dan keller edisi 14e gratis ppt manajemen pemasaran. Creating Long-term Loyalty Relationshipsĩ. Collecting Information and Forecasting Demandĥ. Developing Marketing Strategies and Plansģ. Defining Marketing for the New RealitiesĢ. Unduh : (Download Here) Table of Contents Judul : Marketing Management (Global Edition) 15th EditionĪuthor : Philip T. Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis. Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016).
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